This advanced qualification equips students with the strategic knowledge and leadership skills required to drive marketing and public relations initiatives at an organisational level. The curriculum focuses on developing expertise in creating and managing marketing strategies, advertising campaigns, market research, and international marketing programs. Students will also learn to lead organisational change, foster innovation, and build effective business networks to support continuous improvement.

Core Units Include:

• BSBMKG628 – Lead Organisational Public Relations

• BSBCRT512 – Originate and Develop Concepts

• BSBMKG621 – Develop Organisational Marketing Strategy

• BSBMKG626 – Develop Advertising Campaigns

• BSBMKG623 – Develop Marketing Plans

• BSBTWK601 – Develop and Maintain Strategic Business Networks

• BSBMKG625 – Implement and Manage International Marketing Programs

• BSBSTR601 – Manage Innovation and Continuous Improvement

• BSBMKG627 – Execute Advertising Campaigns

• BSBLDR601 – Lead and Manage Organisational Change

• BSBMKG624 – Manage Market Research

• BSBMKG622 – Manage Organisational Marketing Processes

This comprehensive program prepares students for senior marketing roles, emphasizing strategic leadership, innovation, and effective communication within competitive business landscapes.

Entry Requirements

Minimum Age
Applicants must be at least 18 years old at the time of enrolment.

Academic Requirements
Applicants must meet one of the following criteria:

• Successful completion of BSB52415 Diploma of Marketing and Communication, OR

• Completion of the following units (or their equivalent competencies):

  • BSBMKG541 – Identify and Evaluate Marketing Opportunities

  • BSBMKG542 – Establish and Monitor the Marketing Mix

  • BSBMKG552 – Design and Develop Marketing Communication Plans

  • BSBMKG555 – Write Persuasive Copy

  • BSBPMG430 – Undertake Project Work
    Equivalent competencies include predecessor units mapped as equivalent.

• Alternatively, applicants with four years of relevant full-time work experience may also be eligible.

Additional requirements:

• Proficiency in modifying, saving, and uploading documents using Microsoft Office applications such as Excel and Word.

• Reliable access to a computer and the internet.

• Completion of Year 12 or an equivalent secondary education qualification.

English Language Proficiency
Applicants must demonstrate English proficiency by:

• Achieving an overall IELTS score of 5.5 or equivalent, OR

• Successfully passing Abbey College Australia’s English placement test.

Graduates of the BSB60520 – Advanced Diploma of Marketing and Communication, combined with relevant work experience, are well-equipped to pursue senior roles within management and commerce sectors, including:

• Client Services Executive

• Marketing Director

• Advertising Account Director

• Client Services Director

• Marketing Strategist

• Advertising Account Planning Manager

• Marketing Manager

This qualification prepares professionals to lead strategic marketing initiatives and manage high-level client relationships across diverse industries.