The program includes the following units designed to equip students with advanced marketing and leadership skills:

• BSBMKG628 Lead Organisational Public Relations

• BSBCRT512 Originate and Develop Concepts

• BSBMKG621 Develop Organisational Marketing Strategy

• BSBMKG626 Develop Advertising Campaigns

• BSBMKG623 Develop Marketing Plans

• BSBTWK601 Develop and Maintain Strategic Business Networks

• BSBMKG625 Implement and Manage International Marketing Programs

• BSBSTR601 Manage Innovation and Continuous Improvement

• BSBMKG627 Execute Advertising Campaigns

• BSBLDR601 Lead and Manage Organisational Change

• BSBMKG624 Manage Market Research

• BSBMKG622 Manage Organisational Marketing Processes

Entry Requirements

Minimum Age to Apply:
Applicants must be 18 years of age or older.

Academic Entry Requirements:

• Completion of the BSB52415 Diploma of Marketing and Communication, OR

• Completion of the following units (or their equivalent competencies):

  • BSBMKG541 Identify and Evaluate Marketing Opportunities

  • BSBMKG542 Establish and Monitor the Marketing Mix

  • BSBMKG552 Design and Develop Marketing Communication Plans

  • BSBMKG555 Write Persuasive Copy

  • BSBPMG430 Undertake Project Work

Note: Equivalent competencies are predecessors mapped as equivalent to these units.
OR

• Four years of equivalent full-time relevant work experience.

Technical Requirements:

• Proficiency in modifying, saving, and uploading documents using Microsoft Office applications such as Excel and Word.

• Access to a computer and reliable internet connection.

Educational Qualification:

• Successful completion of Year 12 or equivalent secondary education.

Language Requirements:

• Minimum overall IELTS score of 5.5 or equivalent, OR

• Successful completion of Abbey College Australia’s English proficiency placement test.

Graduates of the BSB60520 – Advanced Diploma of Marketing and Communication, with relevant work experience, may pursue employment in management and commercial roles such as:

• Client Services Executive

• Marketing Director

• Advertising Account Director

• Client Services Director

• Marketing Strategist

• Advertising Account Planning Manager

• Marketing Manager