JMC Academy
JMC Academy
Bachelor of Entertainment Business Management
JMC Academy

Code: 081190G Ultimo, New South Wales, Australia Creative Arts

Australia · Established 2000

Duration

2 - 3 Year

Tuition Fee

A$ 79200 Per Course

Level

Undergraduate

Next Intake

February, June, September

CRICOS Code:: 081190G

Entertainment Business Management at JMC Academy

Step into the world of entertainment business with a qualification designed to equip you with the highly transferable, cutting-edge business and management skills required to thrive in one of the most dynamic and fast-paced industries.

At JMC Academy, you will:

  • Develop real-world experience in stage and production management, music publishing, talent management, and event management

  • Gain a deep, working knowledge of the entertainment industry landscape and the strategic know-how to manage its many moving parts

  • Build strong industry networks and connect with influential professionals through hands-on learning and industry engagement

  • Access international opportunities, including our Student Exchange Program at the Fontys Academy of Creative Industries in the Netherlands


What You Will Learn

Through practical projects and collaborative work, you will:

  • Design and implement national promotional campaigns for artists, products, and events

  • Plan and manage both external and in-house events, including all aspects of event logistics and production

  • Gain hands-on experience and the business acumen necessary to manage operations across the entertainment spectrum

  • Build and maintain a strong network of industry contacts to support your career journey


Graduate Outcomes

Upon graduation, you’ll be prepared to:

  • Identify and execute effective strategies for artist acquisition and development

  • Create comprehensive proposals for management companies, agents, and sponsors

  • Conduct feasibility studies, and develop detailed touring and marketing plans

  • Apply critical thinking, creative problem-solving, and technological proficiency to navigate and lead in the evolving entertainment industry

This Bachelor’s degree is delivered over 6 trimesters, with students undertaking 4 units per trimester. The program comprises a total of 24 units, including:

  • 22 core units

  • 2 elective units

Successful completion of all required units is necessary to be awarded the qualification.

Admission Requirements
Minimum Age

Applicants must be 17 years of age or older at the time of application.


Academic Entry Requirements

To be eligible for admission, applicants must meet one of the following academic criteria:

  • Successful completion of Year 12 in the Australian school system, or

  • An equivalent qualification with a Senior Secondary Certificate pass in General English, or

  • A similar recognised qualification, such as:

    • Certificate IV or higher – for applicants to Bachelor degree programs

    • Certificate III or higher – for applicants to Diploma programs


English Language Proficiency Requirements

International applicants must demonstrate English language proficiency through one of the following approved tests:

  • IELTS (Academic): Overall score of 6.5, with no individual band score below 6.0

  • TOEFL iBT: Overall score of 73, with a minimum 18 in Writing

  • PTE Academic: Score range of 50–57

  • Cambridge English: C1 Advanced (CAE): Overall score of 169

Internship and Industry Placement Opportunities

Internships play a vital role in the Entertainment Business Management experience at JMC Academy. As part of our commitment to real-world learning, we support students in securing placements with leading organisations across the entertainment and events industries.

Students have the opportunity to gain hands-on experience with industry leaders such as:

  • Universal Music Publishing

  • Vivid Sydney

  • Ministry of Sound

  • Mushroom Records

  • Foxtel

  • Furst Media

  • Sydney City Council (New Year’s Eve events)

  • BIGSOUND

  • Big Tree Artists

  • Ditto Music

  • Parker and Mr French (Artist Management)

  • Great Big Events

  • George P. Johnson Experience Marketing

  • Sydney Mardi Gras

  • Mountain Sounds Festival

  • Jungle Love Festival

  • Merchfan, and many more.

These internships offer invaluable insights into the industry, build your professional network, and enhance your career readiness.

Tuition Fee: A$ 79200 Per Course

Key Information
  • Study Level: Undergraduate
  • Type: Full-time
  • Duration: 2 - 3 Year
  • Intake: February, June, September
  • Country: Australia
  • College: JMC Academy
  • Course Code: 081190G
  • Location: Ultimo, New South Wales, Australia
  • Area: Creative Arts
  • Language: English
  • Delivery Mode: On-campus
  • Accredited: N/A
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