UK · Established 1957
Duration
3 years
Tuition Fee
£ On Call
Level
Undergraduate
Next Intake
September (Fall), January (Spring)
The Marketing BA (Hons) at University College Birmingham is designed to develop creative, analytical, and strategic marketing skills for modern business environments. The programme focuses on digital marketing, branding, consumer behavior, social media strategy, market research, advertising, and international marketing.
Students gain practical experience through real-world campaigns, business projects, and industry-focused learning to prepare for careers in marketing agencies, corporations, startups, and digital media industries.
Core modules may include:
- Principles of Marketing
- Digital Marketing & Social Media
- Consumer Behaviour
- Branding & Advertising Strategy
- Market Research & Data Analytics
- International Marketing
- Public Relations & Communication
- E-Commerce & Content Marketing
- Research & Professional Practice
- Final Year Dissertation / Marketing Project
- Optional Industry Placement Year
2.8 GPA or 60%, 6.0/5.5, PTE - 59/59, Duolingo - 110/100, Gap Acceptable (5 yrs)
Students will be able to:
- Develop strategic marketing campaigns
- Apply digital and social media marketing techniques
- Analyze consumer behavior and market trends
- Conduct market research and interpret marketing data
- Create branding and advertising strategies
- Communicate effectively in professional marketing environments
Scholarship Opportunities
Scholarship Info:
- International merit-based scholarships available
- Tuition fee discounts for eligible students
- Academic excellence awards may apply
Tuition Fee: £ Per Year
Key Information
- Study Level: Undergraduate
- Type: Full-time
- Duration: 3 years
- Intake: September (Fall), January (Spring)
- Country: UK
- College: University College Birmingham
- Location: Birmingham, United Kingdom
- Area: Business & Management
- Language: English
- Delivery Mode: On-campus
- Accredited: N/A
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